Cable and satellite TV is switching to the new digital technology. With the merger of Time Warner and AOL and the completion of new digital subscriber lines nationwide, television will never be the same.
Because of the added bandwidth, consumers will be able to interact with their TV’s like never before. Within a year, cable TV systems in major cities will be offering more than 100 channels. In two years cable systems will jump to 500 channels! What will this mean for small and home-based businesses wanting to advertise on TV? They’ll be able to do it. Advertise as much as they want, at unheard of low prices.
When asked who would be on TV next year, one media expert replied, “Everybody!” Watch for small bedroom TV studios to start popping up everywhere. People will be producing TV shows and commercials with some of the small, cheap cameras and editors now available. One man asked me if there would be a place for Multi-Level-Marketing in cable TV’s future. You bet. I would imagine that major network marketing groups will have their own channels, complete with commercials, information, and seminars for their down line folks.
Do you have a specialty that would make a good cable show? Keep your ears to the ground for cable TV changes happening in your community. TV will no longer be only for the big boys with deep pockets, but for all of us to use, profit from, and enjoy.
Some of our suggestions when it comes to television advertising:
Target your market. Make sure that you know who your viewers will be. That means researching demographics, psychographics, and viewing habits.
Hire a professional broadcast production group rather than settle for what the local cable provider deems ACCEPTABLE.
Make sure that you clearly explain the product or service that you are providing in the first 10 seconds and follow-up with applications, testimonies and a call to action.
Tell your viewer how they can buy your product or service.
Offer a guarantee
Maintain a 24 hour incoming hotline so hat people can order your product or service or at least schedule a free consultation with you if you are a professional.
If you’re interested in find out more about cable TV opportunities, contact us for examples of infomercials, and 30 second and 60 second TV commercials that have already achieved results for clients nationally.