Covert Persuasion

“The biggest mistake sales professionals make is not seeking out sales training or re-training.”

Price PrichetteI sometimes think back on all the things I was taught about business when getting my MBA, and realize how little practical value most of those bits of knowledge actually have. I learned far more about the most important aspects of business by taking some basic psychology classes, because it always comes down to people.I hear over and over again the same issues from salespeople I train, managers I coach, and business owners with which I consult. One of the most common things I am asked is, “Mark, how can I get people to buy from me instead of my competitors?”The answer is almost always the same, and it doesn’t involve lowering your price, adding incentives, or any of the other typical things that ruin profitability. It comes down to how to influence people.I’ve been affiliated with just about every major sales training program there is as either a student or instructor over the past 25 years. The course I’ve found that really teaches influence is the Dale Carnegie Sales Advantage. It takes the human relations principles developed by Dale Carnegie a century ago and applies them to a scientifically studied method of influencing people during the selling process. Of course, many of you reading my e-mail know this firsthand as former students of mine.Times change, and so do people- so we’ve got some exciting new additions to the Dale Carnegie methods that will help former students and new attendees alike. I’ve arranged with the Long Beach Dale Carnegie Training office to let my readers attend a free training session this Monday, February 11th at 6 PM.I’m extending my personal invite to all of my readers to attend this session (and bring a guest!) If you’ve been in my class, it will be great to see you again, and you can network with some of your classmates. If you’ve never attended one of my sessions, I look forward to meeting you and hearing how I may be able to personally assist you in your quest to influence more prospects and turn them into clients.Please call Aaron Kent at 562-427-1040 x210 if you would like to attend, and I look forward to seeing you all on Monday.Sign Up Today: Covert Persuasion
Time is running out to sign up for this One-Time-Only event where you will learn the secrets of how to get more business without resorting to typical sales tactics.

You and a guest are cordially invited to this FREE Dale Carnegie workshop where you will:
– Learn the fundamentals of “Covert Persuasion”
– Polish and re-fresh your awareness and application of the Dale Carnegie Sales Process, a process that increases sales for over 80% of all sales people
– Begin to acquire your “Masters Degree” as a sales professional
– Network with other Dale Carnegie Alumni and newcomers to find new clients and referral sources
– Receive a free copy of he Dale Carnegie Sales Advantage pocket handbook
– Accelerate your sales performance in 2008 and start the year off by investing some time with the largest professional training organization in the world: Dale Carnegie Training.Details:
Monday, February 11, 2008
2525 Cherry Avenue
Long Beach, CA. 90755
6:05 PM to 8:45 PM*Appetizers and soft drinks will be provided.
Your Tuition: $0.00Please confirm your attendance by emailing catrina.herrera@dalecarnegie.com, or contacting Aaron Kent at 562.427.1040 ext. 210.PS: Come prepared with a description of your ideal customer so that we can help you generate referrals from this session.Have a great week!

Posted in Sales Improvement, Uncategorized.

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